Country: Israel
Address: Pinhas Sapir 3, Ness Ziona, 7403626, Israel
Type of reality: Company
Target audience: B2C
Web site: https://sufresca.com/
Scenario
Global food production generates significant waste, with more than one-third of all food produced ending up in landfills, according to the 2019 FAO. This waste represents an economic loss and has serious environmental implications.
Plastic packaging, widely used in the food industry, contributes significantly to this issue, with millions of tons of plastic waste ending up in landfills or the environment each year, as reported by WRAP in 2018. These wastes degrade into microplastics, contaminating marine ecosystems and infiltrating the food chain, as highlighted by studies conducted by Eriksen et al. (2014) and Sebille et al. (2015).
Innovative solutions, such as edible and natural coatings developed by companies like Sufresca, offer apromising alternative. These technologies use natural materials and can be composted after use, reducing the environmental impact of traditional plastic packaging.
Description
Sufresca is an innovative company specializing in the production of natural, edible food coatings with the goal of offering a sustainable alternative to single-use plastic. Its mission is to address the problem of
In addition, Sufresca has developed a patented method to make its coatings water-resistant, allowing them to be used to hold liquids and semi-liquids. The seaweed used to produce the coatings is grown in a way that is both ecologically and socially sustainable, providing fair compensation to farmers and helping to improve their livelihoods. Sufresca is committed to several key goals, including increasing the

Bibliography
- Food and Agriculture Organization (FAO). (2019). The State of Food and Agriculture 2019: Moving forward on food loss and waste reduction.
- WRAP. (2018). Plastic Packaging: Facts and Figures.
- Eriksen, M., Lebreton, L. C. M., Carson, H. S., Thiel, M., Moore, C. J., Borerro, J. C., … & Reisser, J. (2014).
- Plastic pollution in the world’s oceans: More than 5 trillion plastic pieces weighing over 250,000 tons afloat at sea. PloS One.
- Sebille, E. V., Wilcox, C., Lebreton, L., Maximenko, N., Hardesty, B. D., & Van Sebille, E. (2015). A global inventory of small floating plastic debris. Environmental Research Letters. .





