Rebread

Scenario

Bread waste is a significant global problem, with about one-third of all bread produced going to waste each year. This waste occurs at various stages, from production to consumption, due to factors such as overproduction, consumer behavior, and a short shelf life. Bread waste contributes to greenhouse gas emissions and strains landfills, representing a loss of resources and exacerbatingfood insecurity. Efforts to reduce bread waste include improved inventory management and educating consumers about storage and portion sizes.

Description

Rebread is a company founded in 2021 by a bistro called“Handelek.” The idea arose from the problem of leftover bread that occurred during the COVID-19 pandemic: it was difficult to predict demand for the product, which led to significant food waste.

Rebread focuses on three key points:

• Scientific research: research focuses on inventing and testing possible ways to use waste, developing various products such as: alcoholic beverages, fermented bread drinks, kombucha or cosmetics, such as bread body peeling.
• Sharing of know-how: The company provides recipes and know-how and shares ready-to-use solutions with stakeholders interested in the production and use of the raw material, including under their own brand. Rebread offers a platform for the exchange of knowledge and expert contacts.
• Consumer awareness: various educational activities are undertaken to raise awareness by organizing consumer community spaces, engaging them in zero-waste activities, and giving space to the fashion of not wasting bread.

Rebread is dedicated to creating and sharing knowledge about the various uses of leftover bread, adhering to the principles of the circular economy to build a modern and sustainable business. The company significantly reduces food waste and its environmental impact. Their efforts not only help make the planet greener but also create new revenue streams and economic opportunities. Through education, workshops, and partnerships with local organizations, Rebread promotes a community-wide commitment to sustainability and innovative waste management.

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