Metropolitan Market

Scenario

The current food system is among the main contributors to the climate crisis: according to the FAO, it is responsible for about 30 percent of global greenhouse gas emissions, as well as generating deforestation, biodiversity loss and unsustainable use of natural resources (FAO, 2021). In parallel, about one-third of the food produced globally is wasted each year (FAO, 2022), further exacerbating the environmental impact.

In addition, cities, now home to more than 50 percent of the global population, are increasingly dependent on long and fragile supply chains. This makes daily access to fresh, healthy and sustainable food difficult, especially for the most vulnerable.

At the same time, many urban areas suffer from the neglect of buildings and public spaces, consequently growing loneliness, marginalization and inequality. However, urban regeneration policies often struggle to integrate environmental, social and economic aspects into a single vision.

In this context, there is increasing urgency for citizens to demand alternative food models based on transparency, short supply chains, sustainability and inclusion (Ellen MacArthur Foundation, 2019).

It is in response to these challenges that the Mercato Metropolitano project was born: a regenerative urban ecosystem that combines reuse of brownfield spaces, promotion of natural and accessible food, social inclusion and low environmental impact practices. In this way, making a concrete contribution to the transition to more equitable and sustainable cities.

Description

The Mercato Metropolitano project was born in Milan in 2015, when Andrea Rasca launched the first prototype on the occasion of Expo Milano. Within the Universal Exposition, a temporary space is created that promotes natural, nutritious, accessible and ethical food, inspired by the principles of environmental sustainability and social inclusion. From this experience takes shape the broader MMovement, a movement that recognizes food as a fundamental human right and a tool for urban and community regeneration.

Then, in 2016, the format took on a stable life in London with the opening of MM Elephant & Castle in the city’s southeastern district. Here, a former paper mill is transformed into one of the largest indoor and outdoor urban spaces dedicated to the community. It houses more than 40 independent operators from different food cultures, as well as a microbrewery, music events and educational activities. Thus, this first permanent market embodies the values of environmental sustainability (zero waste), urban regeneration and social cohesion, becoming a landmark in the British capital.

In 2019, Mercato Mayfair opened inside the restored historic St. Mark’s Church in the heart of London. The space, spread over several levels (including a terrace and a crypt converted into a wine shop), hosts artisanal producers, cultural events, tastings and exhibitions. In this way, the Mayfair Market represents a perfect balance between enhancing historical heritage, promoting food culture and community gathering.

MMy Wood Wharf opens in 2022 in the new Canary Wharf neighborhood on the banks of the River Thames. This neighborhood market focuses on natural and sustainable food offerings, with fresh produce, biodynamic wines, and organic specialties, offered by small independent traders. Again, the space hosts community activities, cultural events and musical evenings, quickly becoming a hub for residents and visitors alike.

Main activities of Metropolitan Market

Urban regeneration: Mercato Metropolitano has transformed abandoned spaces, such as former paper mills and deconsecrated churches, into community and cultural markets. These spaces contribute to the redevelopment of cities, creating vibrant and sustainable centers.

Sustainable and Accessible Food: The initiative promotes natural, fresh and unprocessed foods sold by small-scale producers and independent operators. MM is committed to ensuring that food is not only nutritious but also accessible to all, making natural food a right for all.

Food education: MM organizes workshops, laboratories and educational activities aimed at schools, families and local communities to raise awareness of healthy food, sustainability and food culture. These programs aim to educate and actively engage the community.

Social and cultural inclusion: Mercato Metropolitano supports community projects and local initiatives, fostering social and cultural inclusion, especially for vulnerable or marginalized people. The goal is to create spaces where diversity is celebrated and where every individual can feel part of a welcoming community.

Events and culture: The market organizes concerts, exhibitions, tastings, and art and cultural events, aimed at all ages. These events not only provide entertainment, but also serve as a meeting point for diverse social groups, promoting a culture of inclusiveness and creativity.

Local economy: MM supports small entrepreneurs and food start-ups by providing spaces for their development and access to a wide audience. This approach stimulates the local economy and supports the growth of independent businesses.

Zero waste and environmental sustainability: Mercato Metropolitano has taken concrete actions to reduce its environmental impact, such as using Zero Waste Technology for recycling and waste separation, using ORCA machines to compost food waste, and installing energy-efficient lighting. It also reduced single-use waste through collaboration with Hubbub, using reusable plates and reducing food waste containers by 80 percent. This resulted in 63 percent recycling at Elephant & Castle and 75 percent at Mayfair in 2023. In addition, the market saw a 50 percent reduction in energy consumption in Mayfair and Wood Wharf through the use of energy efficiency technologies.

London Living Wage and inclusive recruitment: MM guarantees the London Living Wage to all employees and is accredited as a Good Work Standard employer. It is distinguished by inclusive recruitment (including refugees), attention to staff welfare, and fair employment practices.

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