Country: United States
Address: 16800 South East Evelyn Street, Clackamas.
Type of reality: Company
Target audience: B2C
Web site: https://www.imperfectfoods.com/
Scenario
The problem of food waste has become increasingly evident in recent decades. Tons of food that is still edible are thrown away every day, while millions of people suffer from malnutrition and hunger.
In this context, companies such as Imperfect Foods, through an innovative business model, are helping to reduce food waste.
Description
This innovative company has quickly made a name for itself in the food waste. To date, the company has saved more than 79,000 metric tons of imperfect food and has 400,000 customers.
The company’s main goal is to reduce food waste; to do this, it connects farmers directly with consumers. It offers consumers food that is cosmetically imperfect but still edible.
Imperfect Foods operates a subscription-based business model that can be customized to meet individual dietary needs and preferences. Each week, customers can choose from a wide variety of fruits, vegetables, meat, dairy products, and much more.
Another goal of this company is certainly environmental sustainability. They work hard to reduce their environmental impact in their production and distribution processes, minimizing the use of plastic and partnering with local charities to which they donate surplus food.
This company is committedto educating the public about the serious problem of food waste and strives to promote more mindful and sustainable consumption.

Bibliography
- Grocery Delivery for Organic Food, Fresh Produce, and More. (n.d.). https://www.imperfectfoods.com/?redirect=true&promo=IF240410X1
- Tackling Food Loss and Waste: A Triple-Win Opportunity. (September 29, 2022). Food and Agriculture Organization of the United Nations. https://www.fao.org/newsroom/detail/FAO-UNEP-agriculture-environment-food-loss-waste-day-2022/en





