Fact sheet written by Elisa Carone, Erica Garbellini, Gabriele Valenzano from the Gastronomic Design Sciences course of the UNISG Bachelor of Science in Gastronomic Sciences and Cultures.
Type: Instagram, Facebook, TikTok
Director and actor: Giovanni Storti, Arianna Izzi, Corax
Distribution year: 2024
Language: Italian
Immedia is a digital publishing project launched in 2024 by Giovanni Storti, Arianna Izzi and Corax, which finds space on Instagram, Facebook and TikTok. It was born as a social platform dedicated to environmental sustainability and conscious culture, with the goal of making information accessible, clear and engaging. Its direct, ironic yet profound style brings a cross-sectional audience closer to the major issues of our time.
The project comes to life from the meeting of three very similar figures: Giovanni Storti, an actor and comedian known for the trio Aldo, Giovanni and Giacomo, has been involved for years in raising awareness about the environment, conscious eating and biodiversity; Arianna Izzi is an environmental communicator and educator, active in the dissemination of issues related to sustainability and care of the territory; Corax, stage name of Riccardo Corazza, is a videomaker and storyteller who tells about the environment and society through evocative and immediate images.
The project was created to make information accessible, understandable and engaging, with a keen eye on our Planet. Every day, through posts, stories, videos and in-depth analysis, it addresses current affairs, culture, environment and society issues with a simple and direct language, capable of bringing everyone together, without barriers.
Immedia is a community on the road to a more conscious and sustainable world. As Arianna Izzi tells it, “it was created to explore the wonders of our Planet and to generate awareness through the telling of environmental issues,” offering concrete advice, interviews, ideas and tools for choosing a lifestyle that leaves a lighter footprint on our paths.
As Giovanni Storti points out, “we are a flock of people,” united by the desire to build a different model that supports those who want to make a difference. With an eye always on nature, Immedia promotes a non-destructive but regenerative approach, inspiring small and large daily actions. Because the Earth is also us.
Everything Immedia talks about is related to biodiversity and sustainability, and this also means talking about food: about responsible supply chains, local production, and food choices that respect the environment and enhance the richness of nature. Because every gesture, even what we put on our plate, can be an act of care for the Planet.
References
- Social profiles: @immediaofficial
- Freddi, S. (2024, April 17). Giovanni Storti and Corax launch Immedia, social platform dedicated to sustainability. Engage. Retrieved from https://www.engage.it/social-media/giovanni-storti-e-corax-lanciano-immedia-piattaforma-social-dedicata-alla-sostenibilita.aspx




