GreenMe

Type: TikTok

Subject: Mario Notaro and Simona Falasca

Year: 2025

Language: Italian

GreenMe was founded in 2009 with the aim of creating an independent newspaper capable of conveying useful knowledge for adopting a more sustainable lifestyle. The newspaper has remained free over time, with a constant focus on issues related to sustainability, the climate crisis and its environmental consequences.

GreenMe’s message is clear: “be good to the Earth.” To change the world we must first change ourselves and our habits. Many topics are addressed in its social channels, but all of them are linked to one central theme: sustainability, viewed from multiple perspectives.

The content analyzed is a video posted on TikTok. This content shows three creative ideas for reusing the containers of surprises found in Easter chocolate eggs. Reuse is one of the pillars of sustainability, because extending the life of objects that we usually throw away reduces the ecological impact of our daily actions.

In the video, the first idea is to turn the container into a holder with a carabiner. Simply pierce the container and insert a hook, so you get a useful bag holder for your dog’s needs.

The second proposal is to use the two halves of the container as a small pot. Simply add potting soil and seeds to bring new seedlings to life.

The third idea is about reusing smaller containers as spice racks. They can be used either in the home or taken to a picnic.

GreenMe is a media outlet that focuses on outreach and awareness. It shares news about the environment and offers practical suggestions to positively influence people’s daily choices. Above all, the video aims to convey two key concepts: “reuse” and “circularity,” which are indispensable today for building a more sustainable future.