Grapey: sustainability and innovation in grape-based cosmetics

By Andrea Begnini

In the cosmetics industry, sustainability is no longer just a trend, but an increasingly relevant strategic element for companies and consumers. This is confirmed by data from Cosmetica Italia: in 2023, almost 19% of operators in the sector identify sustainability as a key factor, up steadily from the 13.2% recorded in 2018. A trend confirmed by the 2024 Report, which defines the European Green Deal and the ecological and digital transition as the tool needed to reconfirm the proactivity and adaptation of cosmetic companies to the new competitive environment.

In this scenario, health and personal well-being are intertwined with conscious choices, boosting the demand for natural and low environmental impact products. It is in this context that the experience of Grapey, a young entrepreneurial reality that enhances the potential of grapes within a circular and innovation-intensive production model, fits.

Grapes: noble and versatile raw material

The cosmetic use of grapes has distant roots, but its properties are receiving renewed scientific attention. Recent studies-including one conducted by the University of Padua under the leadership of Professor Anna Lante-have confirmed the antioxidant role of grape pomace, emphasizing the wealth of active ingredients contained in every part of the fruit. Grapey’s founders , Sara and Luca Menato, set up an entrepreneurial project that takes its cue from this research, identifying the waste from the wine supply chain – pomace, grape seeds, unripe grapes – as a valuable resource for skin care. The result is a range of anti-aging and revitalizing products that focuses on quality, efficacy and intelligent raw material recovery.

Upcycling and natural cosmetics: the Grapey model

Grapey adopts an advanced upcycling process, turning wine production waste into active ingredients with high functional value. Polyphenols, vitamins, amino acids, and minerals in grape residues help improve connective tissue elasticity, stimulate cell turnover, and protect the skin from external agents. Just as the grape skin defends the bunch from UV rays, Grapey’s formulations are designed to offer protection and vitality to the skin, in a way that respects the environment and the body. The entire production process is inspired by the principles of the circular economy and the intelligent reuse of resources otherwise destined for waste.

Between material culture and international competitiveness

Grapey stems from a deeply Italian heritage: grape growing, grape processing and wine production are activities that define our material culture and agricultural landscape. Integrating this heritage with an innovative and sustainable project means enhancing ancient skills with contemporary tools. Grapey’s story shows how, even in a complex and competitive context, Italy can generate value by combining tradition, technology and industrial vision, offering the international market products that tell of identity, innovation and respect for the environment.