The visual art exhibition on circularity applied to Slow Food’s cultural events.
By Serena Costa, freelance journalist for circulareconomyforfood.eu
Nineteen years of events with low environmental impact and culture with high social impact: art is at the service of sustainability, thanks to Circular SEeD, the exhibition chronicling Slow Food’s commitment to implementing sustainable management of cultural events. The project, the result of a collaboration between Slow Food Italy, circulareconomyforfood.eu and the visual agency Hellobarrio, is one of the novelties of Terra Madre Salone del Gusto 2024, which was held Sept. 26-30 at Parco Dora in Turin.
The visitor was able to take a real journey through images through 10 plates that translate into visual communication the 8 principles that govern nature and that inspired the SEeD project, namely limit, metabolization, cyclicity, respiration, renewability, ecological network, cooperation and co-evolution. An educational journey, the one proposed by the exhibition, through which to consciously recover the relationship that each of us has with Nature, in a tribute of gratitude to the latter.
In fact, the need for mankind to regain its place in Nature is the foundation of thecircular economy, and in this regard, through the adoption of a systemic approach to analysis and design, the exhibition itinerary identifies an additional 8 key circular concepts related to those found in Nature namely, moderate, rethink, conserve, give back, regenerate, connect, share, understand, all words that find their concrete application within the event.
“The ecological transition is not simply an option, but a necessity in order to still ensure long life for society as we know it,” says Professor Franco Fassio of the University of Gastronomic Sciences in Pollenzo, curator of the exhibition along with Nadia Tecco of UNISG and Elisabetta Cane of Slow Food.
“Circular SEeD is a project that, seeking to emulate what is happening in Nature, promotes the principles of the circular economy and the systems approach as tools to make peace with the planet. There are, in my opinion, many important messages that this exhibition seeks to convey, and I hope that they can be as inspiring as possible to visitors to the event and those who will use it online. In my opinion, however, the most important message they share is the need to look at the principles that govern Nature, to reflect on our current economic model and consequently develop small actions, even in our daily lives, in line with the need for a paradigm shift.” Professor Fassio concludes.
SEeD – Systemic Event Design, which wore the “Circular” dress for this edition, is a research project born in 2005 out of Slow Food Italy’s precise desire to make its cultural events increasingly sustainable: after nearly two decades of research and innovation, the good practices acquired have become a true “trademark,” a distinctive patent that has won the project numerous national and international green awards.
More than 600 completed initiatives with more than 200 partners and 3,000 people directly involved in the implementation prompted the Ministry of Environment and Energy Security to grant sponsorship to the research on several occasions, declaring it of national interest for the dissemination of cultural messages related to sustainable development.
Visit Terra Madre Salone del Gusto 2024, to learn more about the exhibition theme and download a pdf of all the tables on display.
