Author: The Ellen Macarthur Foundation
Produced by: The Ellen Macarthur Foundation
Distribution year: 2024
Language: English
Episode: Eurovision in Malmo: How events can accelerate the circular economy
Episode guests: Veronika Hoffmann
During a global event like theEurovision Song Contest, there are many aspects to consider-from decorations to infrastructure to food and connections with local businesses. On the other hand, there are also many opportunities to create a circular impact. This episode in Malmö, the host city for Eurovision in 2024 hosts Veronika Hoffmann, Malmö’s sustainability coordinator, and explores how the city has applied circular economy principles in planning this internationally renowned event. One of the focal points of the discussion is the choice of resources for infrastructure construction and decorations. Indeed, in the name of sustainability and circular economy, efforts were made to reduce imported materials as much as possible and thus use the city’s own resources. In cases where the amount must be used, the materials purchased must meet environmental and social canons. In terms of food, Hoffmann specifies that in Malmö it is common to support small food businesses; therefore, it is easy to find high-quality, environmentally friendly food. This was one of the key factors in choosing the venue for Eurovision in 2024, as more and more people to this day are moving toward a more plant-based or otherwise environmentally, socially, and economically conscious diet.
Listen to the podcast here:
